Transforming Data into Business Intelligence

Hi, I'm Deric Marangu

Business/Data Analyst & Business Intelligence Specialist

I transform complex datasets into clear, actionable insights that drive business growth. With expertise in Python, SQL, Excel, and Power BI, I help organizations make data-driven decisions.

0
Projects Completed
0
Years Experience
0
Client Satisfaction
Deric Marangu - Business/Data Analyst

My Journey Through Silence to Data

From quiet observer to data storyteller - A journey of transformation

2001

The Beginning: Born into Humility

I was born in 2001 into a humble family, growing up in a society that often dismissed my opinions and made me feel like my voice didn't matter. This environment gradually shaped me into extreme introversion, self-centeredness, and low self-esteem. Making genuine friends felt impossible, so I created imaginary companions who wouldn't judge me. Books became my sanctuary, my true friends in a world that didn't understand silence.

Childhood

The Mind's Cinema: Endless Replays

My mind became a theater constantly replaying every interaction, every moment, like an endless movie. But these replays weren't entertaining - they were sources of frustration and self-doubt. Each failure, each awkward moment, played on loop, breaking me down piece by piece. At puberty, my teachers grew concerned about my profound silence, sending me to local counselors and motivators, but my operating system seemed to shut down in public spaces.

Primary School

Finding Solace in Silence

In my final year of primary school, I found my tribe - people who, like me, drew energy from solitude rather than noise. For the first time, my silence became a source of pride rather than shame. I became unique in the entire school - known not for being loud, but for my profound quietness. Teachers respected me, students greeted me with honor, and even the noisiest touts in matatus seemed to absorb my calm energy. I had become a noiseless celebrity.

High School

The Boundary of Labels

High school brought new challenges as I learned about introverts and extroverts from peers. These labels drew boundaries I hadn't known existed. Every gaze started to mean something else - "They think I hate them," "They don't like me," "She wants more talkative people." My pride turned to paranoia, and I began what I call mental self-torture, replaying scenarios, people, and moments thousands of times in my mind.

Self-Discovery

Finding Control in Data

I asked myself: "What am I good at?" The answer was clear - I excelled at overthinking and analysis. Data gave me a sense of control I desperately needed. Since childhood, my life had depended on data - how someone treated me determined whether I'd say hello the next morning, how someone looked at me decided if they were friend or enemy. Spontaneity felt impossible; I needed proof from data. This realization sparked my passion for data analysis.

Transformation

From Self-Analysis to Business Intelligence

I immersed myself in YouTube, studying patterns for survival. As I grew older, more realities revealed themselves, creating more insecurities and mental loops. I learned from renowned mentors online - Vanessa Edwards, Robert Greene, Brian Tracy - hoping one day for official therapy. I devoured books from "Atomic Habits" to "How to Win Friends and Influence People," all to outsmart my own operating system.

University

Amplifying My Purpose

At university, studying Business Information Technology, I found my calling. The degree opened me to human psychology, computer systems, data, and analysis - it amplified my natural persona. When AI emerged, I had both data and sources, transforming me into a full data analyst. Today, I don't analyze smiles or walking styles anymore - I analyze three-year sales trends, marketing patterns, and consumer behavior to help businesses make informed decisions.

Today

Facing Life by the Horn

While social challenges still exist, I now face them head-on using data-driven decisions. Yesterday, during a market visit, I felt the familiar urge to hide from the stage and multitude. But instead, I walked forward, knowing from my data that these fears are my brain's false alarms. This is just 1/1,000,000th of what I carry. I have much to share and even more to learn, which is why you'll find me daily on my computer, exploring best practices.

Thanks to the internet, I learned that one way to deal with social anxiety is to talk it out - and that's exactly what I'm doing now, turning my greatest challenge into my greatest strength through the power of data.

"I don't just analyze data—I understand the human stories behind every number. Because I've spent a lifetime learning to read between the lines, to see patterns where others see chaos, and to find truth in the silence between data points."

Technical Expertise

Tools and technologies I use to transform data into insights

Deric Marangu - Data Analysis

Data Analysis

  • Python & Pandas
  • Exploratory Data Analysis (EDA)
  • Statistical Analysis
  • Data Cleaning & Validation
  • Data Visualization
Deric Marangu - Database Management

Database Management

  • SQL & MySQL
  • Database Design
  • Query Optimization
  • Data Modeling
  • ETL Processes
Deric Marangu - Business Intelligence

Business Intelligence

  • Power BI & DAX
  • Excel Advanced Analytics
  • Dashboard Development
  • KPI Tracking
  • Interactive Reports
Deric Marangu - Analytical Thinking

Analytical Thinking

  • Pattern Recognition
  • Problem Decomposition
  • Critical Thinking
  • Data Storytelling
  • Business Insights
Deric Marangu - Web Development

Web Development

  • HTML5 & CSS3
  • JavaScript
  • Responsive Design
  • Web Analytics
  • API Integration
Deric Marangu - AI & Automation

AI & Automation

  • AI-Powered Data Analysis
  • Domain Knowledge Brainstorming
  • Script Generation & Optimization
  • Complex Data Interpretation
  • Continuous Learning & Skill Enhancement

Featured Projects

Real-world data analytics solutions that delivered measurable results

Interested in seeing more of my work?

View All Projects on dericBI

Professional Experience

My journey through data analytics roles and responsibilities

Teaching 2023 - Present

Computer Literacy & Data Analytics Instructor

Teaching computer literacy and data analytics to underserved communities, developing comprehensive curriculum, and mentoring students in data visualization techniques.
  • Teaching computer literacy and data analytics to underserved communities
  • Developing comprehensive data analytics curriculum for beginners
  • Mentoring students in data visualization and analysis techniques
  • Creating interactive learning materials and real-world projects
  • Empowering youth with digital skills for the modern workforce
Data Analysis 2025 - Present

Business/Data Analyst & Consultant

Developing interactive dashboards for retail and service clients, automating reporting processes, and providing data-driven insights for business strategy. Explore my consultancy work.
  • Developed interactive dashboards for retail and service clients
  • Automated reporting processes saving 20+ hours weekly
  • Provided data-driven insights for business strategy
  • Mentored small businesses in data literacy
IT Assistant 2024

IT Assistant (Industrial Attachment)

Kinoro Tea Factory
Analyzed operational and logistical data, maintained Excel-based reporting systems, and supported data-driven agricultural decisions.
  • Analyzed operational and logistical data
  • Maintained Excel-based reporting systems
  • Supported data-driven agricultural decisions
  • Processed farmer data for production optimization
University 2021 - Oct 2024

Business Information Technology Student

Kirinyaga University
Specializing in Data Analytics and Information Systems, developing expertise in database management and advanced data visualization techniques.
  • Specializing in Data Analytics and Information Systems
  • Developing expertise in database management
  • Learning advanced data visualization techniques
  • Building foundation in business intelligence

Let's Work Together

Ready to transform your data into actionable insights?

Location

Meru, Kenya

Phone

+254 791 360 805

Email

dericmarangu@gmail.com